Lena is a Senior Art Director at Jung von Matt Hamburg. She specializes in
fashion, lifestyle and automotive campaigns that look effortless.
Her work spans BMW, BVG, Bosch, Deichmann, Netflix, Wayfair, Vodafone,
Share Now, MAN trucks, yfood and many more.

Lena doesn’t chase perfect ideas, only the ones that stick. Somewhere between concepts, moodboards and deadlines, she blends pop culture, irony and the recurring question: Could this be a little bolder?​

Work Experience​

• Senior Art Director and Art Lead @Jung von Matt, Hamburg
  Jan 2020 – Mai 2026
  — Creative Art Lead for the BMW “New Era” global launch campaign
  — working on campaigns for international brands across automotive, retail, and lifestyle sectors
  — Mentoring junior creatives within the agency’s Female Leadership program
   

• Illustrator & Art Director @Deepblue Networks, Hamburg
  Nov 2018 – Aug 2019
  — Developed visual concepts and illustrations for digital brand campaigns
  — creating engaging social media content 
   

• Graphic Designer @Fritz-Kola, Hamburg
  May 2018 – Aug 2019
  — Designed campaign assets for print, out-of-home, and social media
  — Supported the internal creative team with brand design
   

• Web Designer @Fork Unstable Media, Hamburg
  May 2016 – May 2018
  — Created interactive websites and digital campaigns for FMCG and retail brands
  
   

SELECTED PROJECTS

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• BMW "New Era"
  As Creative Art Lead, I developed the global brand platform and repositioning campaign, establishing a new emotional visual language for BMW’s mobility future.
   

• BMW "Intelligence I A film series"
  I led post-production as Creative Art Lead for six humorous short films visualizing BMW’s vision of intelligent mobility and digital innovation.
   

• BVG "Pattern of Tolerance"
  As part of the creative team, I co-designed the new seat pattern featuring over 80 silhouettes of real Berliners – a bold symbol of diversity. The multi-award-winning campaign was accompanied by a streetwear collection via Zalando and extensive media coverage.
   

• Deichmann "Seasonal Fashion Campaigns"
  Directed and executed multiple seasonal campaigns, blending fashion storytelling with accessible style. The campaigns showcased Deichmann’s trend collections across diverse channels, reinforcing the brand’s positioning as Europe’s leading shoe retailer.
   

• Wayfair "Home Positivity"
  Led the creative execution of three humorous 360° campaigns, helping to emotionally strengthen Wayfair’s brand presence in the German market.
  
   

FURTHER ROLES​
 

• Jung von Matt Female Leadership Program 2024
  Selected participant in Jung von Matt’s internal mentoring program supporting female creatives on their leadership journey.
   

• ADC Future Female 2023
  Honored as one of 25 rising female creative leaders by the Art Directors Club Germany.

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EDUCATION

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• Bachelor of Arts – Communication Design
  University of Applied Sciences (HAW), Hamburg
  March 2015 – August 2019
  — Graduated with distinction (Final grade: 1)
   

• Au-Pair / College Year (USA)
  March 2013 – April 2014
  — Live-in childcare and cultural exchange in San Francisco
  — Attended college courses in design and language at a local community college
  
    

LANGUAGE SKILLS

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• German Native, English Fluent, French

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AWARDS

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• German Brand Award 2023 – Gold
  Awarded for Integrated Campaign

• Art Directors Club (ADC) Germany 2023
  Received 10 “Nails”: 2x Gold, 4x Silver, 4x Bronze

• Eurobest Awards 2022 – Nominations
  Categories: Innovation and Brand Experience & Activation